BitDepth 648 posted
03/10/08 13:32 Filed in: BitDepth+
BitDepth
648, an interview with media futurist Gerd Leonhard has been
posted
here...
Curious about what a media futurist thinks? Here are some interview excerpts that didn’t make it into the column...
About the reality of talking to people...
When I talk, people sometimes feel a disconnect with events that are happening in the world, but the things I talk about are not something remote, it isn't out there in the blue sky in cyberspace, it's here and it's happening.
Many of the ideas I talk about are already happening in Asia.
Indonesia, a nation of multiple islands, 250 million people with 80 percent Muslims has made it a priority to connect but there are real concerns about the impact of connection.
A rising tide floats all the boats, you can bring greater lubrication to services, but those people are more informed and become more fickle and dangerous.
Things that didn't work out quite the way he expected...
I expected the music industry to fold up even more quickly. I thought that by now they would have been on the verge of shutting down, given that they refuse to give the customer anything.
We believed that protected music would not sell. The iTunes Music store works because it delivers so smoothly that most people don't notice the DRM.
I think five years now we will be reading books and other printed content on mobile devices primarily.
The kind of reading we do on these devices will be different, and will exist in parallel with books and traditional media. The book is a good example, because of the familiarity and ease of the interface. I read most of my PDFs on my iPhone now, it's good enough for me.
On content disribution trends...
Artists are going direct to the market now, bypassing the artificial barriers and content packages. YouTube is becoming a platform for filmmakers to show their new work before going to a studio or distributor.
The emphasis is shifting from middlemen as traditional distributors, in favour of agencies who enable fan communities and make it possible to earn money in new ways.
Curious about what a media futurist thinks? Here are some interview excerpts that didn’t make it into the column...
About the reality of talking to people...
When I talk, people sometimes feel a disconnect with events that are happening in the world, but the things I talk about are not something remote, it isn't out there in the blue sky in cyberspace, it's here and it's happening.
Many of the ideas I talk about are already happening in Asia.
Indonesia, a nation of multiple islands, 250 million people with 80 percent Muslims has made it a priority to connect but there are real concerns about the impact of connection.
A rising tide floats all the boats, you can bring greater lubrication to services, but those people are more informed and become more fickle and dangerous.
Things that didn't work out quite the way he expected...
I expected the music industry to fold up even more quickly. I thought that by now they would have been on the verge of shutting down, given that they refuse to give the customer anything.
We believed that protected music would not sell. The iTunes Music store works because it delivers so smoothly that most people don't notice the DRM.
I think five years now we will be reading books and other printed content on mobile devices primarily.
The kind of reading we do on these devices will be different, and will exist in parallel with books and traditional media. The book is a good example, because of the familiarity and ease of the interface. I read most of my PDFs on my iPhone now, it's good enough for me.
On content disribution trends...
Artists are going direct to the market now, bypassing the artificial barriers and content packages. YouTube is becoming a platform for filmmakers to show their new work before going to a studio or distributor.
The emphasis is shifting from middlemen as traditional distributors, in favour of agencies who enable fan communities and make it possible to earn money in new ways.
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